Marketing Management

Marketing management is one of the main activities undertaken by the company to maintain the continuity of the company, to develop, and for a profit. Marketing process that began long since before the goods are produced and does not end with the sale. Company's marketing activities should also provide satisfaction to the consumer If business wants to walk on, or consumers have a better view of the company (Dharmmesta & Handoko, 1982).
By definition, Marketing Management is analyzing, planning, implementation, and monitoring programs that aim to create exchanges with target markets in order to achieve organizational objectives (Kotler, 1980).
Companies that have started to recognize that marketing is an important factor for business success, will find a way and a new philosophy involved. Ways and new philosophy is called "Marketing Concept".

Marketing function
Marketing focuses on the complex activity that must show a clear purpose and a common exchange. These activities include the purchase, sale, transportation, finance, marketing research, and risk taking.

Marketing concept
As a business philosophy of the marketing concept aims to provide satisfaction to the desires and oriented to the needs of consumers. This is a fundamental business philosophy is different from previous product-oriented, and sales.
Definitively be said that: Concept Marketing is a business philosophy which states that the satisfaction of consumer needs is the economic and social conditions for the survival of the company (Stanton, 1978).

Three elements of the marketing concept:
1. Consumer orientation
2. Formulation of marketing activities are an integral
3. Consumer Satisfaction